Brand Portfolio Management

Get Complete Project Material File(s) Now! » Frame of Reference In this chapter the authors will present the theoretical framework concerning branding concepts and other relevant theory associated with the topic. The theoretical framework is the foundation for the empirical...

Fitness Benefits

Get Complete Project Material File(s) Now! » Theoretical Background This section will review existing literature and theories relating to the purpose of this research. It starts with a discussion about Conspicuous Consumption and the importance of Costly Signaling. Following a...

Overall Equipment Effectiveness

Get Complete Project Material File(s) Now! » Theoretical background This chapter explains overall equipment effectiveness, its development and modified forms. Further theory is presented to elaborate the reasons for fluctuating OEE. Total Productive Maintenance is explained to keep control over...

Marketing communication

Get Complete Project Material File(s) Now! » Methodology This section will provide the reader with an understanding for the course of action taken by the authors in order to achieve a result of relevance. First, different research methods will be...

Trading volume in information asymmetries

Get Complete Project Material File(s) Now! » Theoretical framework In this chapter we present the theories our problem is based on. Section 3.1 and 3.2 aim to provide back-ground information. Section 3.3 is our main framework and these theories are...

High frequency trading changed global markets

Get Complete Project Material File(s) Now! » International Regulations In the following chapter, I describe how algorithmic trading and high frequency trading are regulated by the European Commission (EC), the European Security and Market Authority (ESMA) and the directives by...

Adopting an environmental identity

Get Complete Project Material File(s) Now! » Methodology This chapter will make the reader familiarized with the chosen methodology of this research. How the literature search was conducted will be presented, and the philosophy, approaches and strategy will be justified....

Effects on behavior of external factors: information, government regulations and economical benefits

Get Complete Project Material File(s) Now! » Method This chapter presents and explains research approach that authors have been used in this study. The choice of questionnaire is discussed and pilot study is also included. Research approach Stated research questions...

Factors influencing impulse buying online

Get Complete Project Material File(s) Now! » Methodology The methodology will be explained by using the Research Onion, by Saunders, Lewis and Thornhill (2016). The onion consists of six layers, namely research philosophy, research approach, methodological choice, research strategy, time...

Antecedents of Strategic Orientations and Marketing Capabilities

Get Complete Project Material File(s) Now! » Chapter 3 The Manufacturing Environment: Contextual Evaluation Overview of the Manufacturing Sector The word manufacturing is made of three Latin words manu, meaning by hand; facere meaning to make; and faber, or maker....