Trademark law of the community

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Table of contents

1 INTRODUCTION
1.1. Problem Formulation
1.2. Purpose
1.3. Delimitations
1.4. Method and Material
1.5. Disposition
2 GOOGLE ADWORDS
2.1. Where Do Google AdWorks Work?
2.2. Where Do Google AdWords and Trademark Law Interface?
3 THE LEGAL STATUS OF TRADEMARK LAW IN THE EUROPEAN UNION
3.1. Trademark Law of the Community
3.2. Trademark Jurisprudence of the Community
3.3. EU Trademark Policy Objectives
4 THE LEGAL STATUS OF TRADEMARK LAW IN THE UNITED STATES
4.1. U.S. Federal Trademark Jurisprudence
4.2. U.S. Trademark Policy Objectives
5 A COOPERATED EU – U.S. PLATFORM FOR KEYWORD ADVERTISING
5.1. Danger of Balkanization?
5.2. Google AdWords as Generator for Trade Liberalization
5.2.2. How Do AdWords Liberalize International Trade?
5.2.3. Allowing Trademark Holders to Dictate Trademark Policies Detrimentally
Affects Trade Liberalization
6 CONCLUDING REMARKS
BIBLIOGRAPHY
 Legislation
 Articles and Publications
 Websites
 Table of Cases