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Table of contents
1. Introduction and Purpose
1.1 Conceptual framework of CSR
1.2 Introduction to context of CSR code of conduct of the three cases studies
1.3 Aims Statements
1.4 Purpose
2. Research Design and Methodologies
2.1 Qualitative research methodology
2.2 Qualitative Comparison Research
2.3 Empirical data collection and literature study
Case Study
Data collection method
2.4 Limitations of Research
3. Theoretical Analyses
3.1 Sustainability & Sustainable Development
3.2 The Phenomena of CSR
3.3 CSR Theories
3.4 Misinterpretation of CSR definition
3.5 Service Quality
3.6 Integration of the EFQM Excellence Model with CSR
4. Empirical Studies
What are all about Starbucks?
1. History and Company Profile
2. The Starbucks Model
2.1 Mission Statement and Guiding Principles
2.2 Environmental Mission Statement
2.3 Global compact
2.4 Material Matrix
2.5 Starbucks Code of Conduct for Sustainable
3. Starbucks and Corporate Social Responsibility
Is Starbucks responsible?
Corporate Social Responsibility Governance
4. Starbucks with EFQM Excellence model
EFQM CSR Frameworks
Business Case: Starbucks Corporation
4.1 ―Enablers‖ criteria
Leadership.
People.
Policy and Strategy.
Partnerships & Resources
Processes
4.2 ―Results‖ criteria
People Results
Customer Results
What are all about H&M?
1. History and Company Profile
2. H&M‘s Model
2.1 Code of conduct
3. H&M‘s Strategy
3.1 Innovation drivers
3.2 Efficient Management
Planning and Buying
Production
Logistics and distribution to stores
4. H&M and CSR
4.1 H&M CSR Organization
4.2 What is H&M‟s new CSR strategy?
5. H&M with EFQM Excellence Model
EFQM CSR Frameworks Business Case: H&M
EFQM Framework for CSR- Criteria 1 & 9 (Leadership & Key Performance)
EFQM Framework for CSR- Criteria 2&6 (People management & People Satisfaction)
EFQM Framework for CSR- Criteria 3 & 7 (Policy and Strategy & customer satisfaction)
EFQM Framework for CSR- Criteria 4, 5 & 8 (Resources, Processes & Society Results)
IKEA
1. History and Company Profile
1.1 IKEA Timeline
1.2 The Ikea Group
2. IKEA‘S BUSINESS PHILOSOPHY
3. IKEA and CSR
3.1 The IKEA Concept
3.2 Ikea‟s CSR Commitments
4. IKEA‘s CSR strategies in light of the EFQM model
Social Responsibility:
IKEA with EFQM CSR Frameworks
1. LEADERSHIP IN ENVIRONMENTAL RESPONSIBILITY
2. POLICY & STRATEGY
Ikea‟s Environmental Strategies
1. RESOURCES
2. PEOPLE RESULTS
3. CUSTOMER RESULTS
4. SOCIETY RESULTS
5. Analysis
Corporate social responsibility
Starbucks Challenges with CSR
H&M Challenges with CSR
IKEA Challenges with CSR
6. Conclusion
Comparison of how CSR is perceived by Starbucks, H&M and IKEA
Comparison of corporation‘s responsibility according to EFQM Excellence Model
Leadership
People
Policy & Strategy
Partnerships & Resources
Processes
People Results
Customer Results
Society Results
Key Performance Results
7. References




