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Table of contents
1. INTRODUCTION
1.1 Background
1.2 Problem Statement
1.3 Hypotheses
1.4 Significance of Study
1.5 De‐limitations
1.6 Thesis Structure
2. THEORY
2.1 Job satisfaction
2.1.1 Job Satisfaction in the Light of Needs
2.1.2 Intrinsic Factors of Job Satisfaction
2.1.3 Employee Self‐Efficacy and Job Satisfaction
2.1.4 Seeing Employees as Customers of a Business
2.2 Motivational Factors
2.2.1 Expectancy Theory and Employee Motivation
2.2.2 Equity Theory and Employee Motivation
2.3 Factors Attributed to Employee Turnover and Retention
2.3.1 Market Forces
2.3.2 Organizational Environment
2.3.3 Social Networks
2.3.4 Colleagues’ Quality
2.3.5 Person‐Organisation Fit
2.3.6 Job Embeddedness
2.3.7 Contribution of Job Embeddedness to Employee Retention
3. METHODOLOGY
3.1 Research Typology
3.1.1 Motivation for the typology and Strategy
3.2 Survey Instrument
3.3 Study population
4. PRELIMINARY ANALYSIS AND EMPIRICAL FINDINGS
4.1 Coding of Responses
4.2 Preliminary Analysis: Descriptive Statistics and Test of Normality
4.2.1 Graphical view of the Normality Test of the Variables
4.3 Frequencies of the Observations
5. ANALYSIS OF RESULTS
5.1 The Frame of Questions and Expectation of Support for the Theories
5.2 Empirical Comparison of the Theories
5.3 Discussion of the Major Findings
6. CONCLUSIONS AND IMPLICATIONS
6.1 Main themes emerging from the results
6.2 Recommendations
References
Appendix A: Survey Instrument
Appendix B: Descriptive Statistics and Test of Normality
Appendix C: Survey Results ‐ Frequencies
Appendix D: Graphical Test of Normality of Variables




