Wellness Tourism Industry

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Table of contents

1. Introduction
1.1. Background
1.2. Problem definition and purpose
1.3. Research questions
1.4. Methodology
1.5. Limitations and delimitations
1.6. Contributions
1.7. Key words
2. Literature Review
2.1. Theoretical Framework
2.1.1. Attitude Formation Theory
2.1.2. Tourist Attitude
2.1.3. Integrated theoretical framework
2.2. Wellness Tourism Industry
2.3.1. Millennials: a distinct generational cohort
2.3.2. Millennial Travellers
3. Methodology
3.1. Philosophical Worldviews
3.2. Research Approach
3.2.1. Research Design
3.3. Research Method
3.3.1. Primary Data
3.3.2. Pilot Interview
3.3.3. Semi-structured Interview
3.3.4. Interview participants’ socio-demographics
3.3.5. Sampling
3.3.6. Data Saturation
3.3.7. Secondary data
3.3.8. Data analysis
3.3.9. Validation
3.4. Ethical Considerations
4. Results
4.1.1. Cognitive-oriented themes
4.1.2. Affective-oriented themes
4.1.3. Conative-oriented themes
5. Discussion
5.1. Cognitive Component
5.1.2. Affective Component
5.1.3. Conative Component
6. Conclusion
6.1. Answer to the research question
6.2. Theoretical and managerial implications
6.2.1. Theoretical Implications
6.2.2. Managerial Implications
6.3. Limitations
6.4. Future Research
7. References