Green Marketing Strategy

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Table of contents

Abstract
Acknowledgements
1. Introduction
2. Theoretical Framework
2.1 Traditional Marketing Vs. Green Marketing
2.2 Green Marketing Strategy
2.2.1 Segmentation and targeting
2.2.2 Positioning
2.3 Green Marketing Mix
2.3.1 Green Product
2.3.2 Green Price
2.3.3 Green Promotion
2.3.4 Green Place
3. Research Methodology
3.1 Sampling Strategy
3.2 Data Collection Techniques
3.3 Qualitative Analytic Methods
4. Findings and Analysis
4.1 Segmentation and Targeting
4.2 Green Product
4.3 Green Price
4.4 Green Promotion
4.5 Green Place
4.6 Organic food sales and consumption
5. Conclusions
5.1 Answering the Research Questions
5.2 Theoretical Implications
5.3 Managerial Implications
5.4 Limitations
6. Future Research
Appendix No 1: Interview Guide
References