- Sunday
- May 5th, 2024
- Share Files
Project topics and materials
Get Complete Project Material File(s) Now! » INTRODUCTION Out-of-home (OOH) advertising media – in its original and ancient form of some type of message displayed outdoors to communicate a message to the broad public – is the oldest mass medium...
Get Complete Project Material File(s) Now! » C h a p t e r T h r e e Theoretical Perspective Overview The discussion presented in this chapter includes a variety of topics relevant to the subject of study (marketing),...
Get Complete Project Material File(s) Now! » Where Road Safety Education begins Road Safety Education in SA is started at the lowest level possible, which is pre-school age, and is continued through the schooling phases in a continually expanding and...
Get Complete Project Material File(s) Now! » CHAPTER3 ABOVE-AND BELOW-THE-LINE MARKETING COMMUNICATION SERVICES AGENCIES IN SOUTH AFRICA INTRODUCTION The historical overview of the marketing communication industry of South Africa provided in the previous chapter has clearly reflected a change in...
Project Topics
Get Complete Project Material File(s) Now! » Frame of Reference The purpose of this frame of reference is to show the available knowledge about green marketing. First, the authors introduce and define green marketing. Second, the authors identify several reasons...
Get Complete Project Material File(s) Now! » Dependent Data Mart Data marts populated with data sourced from the enterprise data warehouse are called dependent data marts (Berson & Smith, 1997:124, and Han & Kamber, 2001:67). These are sometimes also called...
Get Complete Project Material File(s) Now! » Segment identification method selection This aspect deals with the actual formation of market segments. Guidelines for formation indicate that a segment must consist of “an economical minimum number of customers [buyers] to offer...
Get Complete Project Material File(s) Now! » Relationship breadth Even though the literature has mostly focussed on relationship length and depth, understanding the customer‟s motivation to purchase additional services from the same service provider is also important (Soureli et al.,...
Get Complete Project Material File(s) Now! » BACKGROUND Over the past decade or two, the South African retail environment has been characterised by the establishment and the renovation of shopping centres all over the country. Not only does this show...
Get Complete Project Material File(s) Now! » Methodology This section will provide the reader with an understanding for the course of action taken by the authors in order to achieve a result of relevance. First, different research methods will be...