Achieving Brand Awareness

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Table of contents

1. Introduction
1.1 Background
1.2 Problematization
1.3 Disposition
1.4 Limitation, Research Questions, and Aim
2. Literature Review
2.1 Social Media Marketing
2.1.1 Social Media Usage
2.1.2 Social Media Paid Advertising
2.2 Brand
2.2.1 Brand Awareness
2.2.2 Achieving Brand Awareness
2.2.3 Measuring Brand Awareness
2.3 Small Businesses
2.3.1 Family Business
2.4 Summary of the Theoretical Background
3. Methodology
3.1 Philosophy of Research
3.2 Scientific Approach
3.3 Research Strategy
3.4 Method
3.5 Process of Selecting Articles
3.6 Interviews
3.7 Selection of Respondents
3.8 Presentation of Respondents
3.9 Analysis
3.10 Quality Criteria
4. Empirical Findings
4.1 Nature of Small Businesses & their Identification
4.2 Role of Marketing on Enhancing Brand Awareness
4.3 Influence of Social Media between Business and Customers
5. Analysis
5.1 Nature of Small Businesses & their Identification
5.2 Role of Marketing on Enhancing Brand Awareness
5.3 Influence of Social Media between Business and Customers
6. Conclusion
6.1 Answering Research Questions
6.2 Contribution to the Field of Research
6.2.1 Theoretical contribution
6.2.2 Practical Implication
6.3 Limitations
6.4 Suggestions for Further Research
References