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Table of contents
ABSTRACT
ACKNOWLEDGEMENT
1. INTRODUCTION
2. AIM & RESEARCH QUESTIONS
3. LITERATURE REVIEW
3.1 Social Media Platforms
3.2 Tourism industry in the wake of social media use
3.3 Destination choice
3.3.1 Choice Set Model
3.4 Tourist Expectations, Experiences and Perceptions
3.4.1 Tourist Experiences
3.4.2 Expectations
3.4.3 Perception and Memory
4. METHODOLOGY
4.1 Methods
4.2 Data Sampling
4.3 Data Collection
4.4 Data Analysis
4.5 Ethical Considerations
4.6 Work Plan
5. RESULTS
5.1 The Pre-Travel Stage
5.1.1 Decision-making process / Destination choice
5.1.2 Planning
5.1.3 Travel Motivations
5.1.4 The role of social circle in influencing the decision-making process
5.1.5 The role of social media and web-based platforms in influencing the decision-making process
5.1.6 Travel expectations
5.2 The Travel Stage
5.2.1 Tourist activities
5.2.2 Travel Experiences
5.3 The After Stage
5.3.1 Influence of perception of destination on social media platforms and social circle
6. ANALYSIS OF RESULTS
6.1 The role of Social Media Platforms during the entire travel process.
6.2 The Pre-travel stage
6.2.1 The role of Social Media Platforms in influencing travel motivations, perceptions and expectation
6.2.2 Understanding the role of Social Media Platforms on the destination choice using the choice set model
6.2.2.1 The Awareness and Unawareness Set
6.2.2.2 The Consideration and Exclusion Set
6.2.2.3 Selecting a final destination
6.3 During travel stage
6.3.1 Social media platforms use and it’s influence on tourist experience
6.4 After travel stage
6.4.1 How the experiences encountered during the trip informs tourist perception
7. CONCLUSION AND DISCUSSION
REFERENCEs