Brand community

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Table of contents

1. Introduction
1.1. Background
1.2. Problem statement
1.3. Outline
2. Literature review
2.1. Brand and brand values
2.2. Brand community
2.3. Communication
2.4. Consumer’s loyalty
2.5. The prerequisites for the further theoretical development
3. Method
3.1. Method of gathering information
3.2. Sample
3.3. Operationalization of values
3.4. Critical review of the research method and reliability of the study
4. Analysis
4.1. Audi brand values
4.2. Communication
4.3. Comparison analysis
Conclusion
Limitations
Literature list
Appendix A
Appendix B
Appendix C
Appendix D