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Table of contents
1 Introduction
1.1 Background
1.2 Introduction to Emballator Lagan Plast
1.3 Problem discussion
1.4 Purpose
1.5 Research questions
1.6 Delimitations
2 Theoretical framework
2.1 Firm performance
2.2 Theoretical perspectives of CSR
2.3 Corporate social responsibility
2.3.1 The pyramid of corporate social responsibility
2.4 Supplementary theories
2.4.1 Creating shared value
2.4.2 Corporate image
2.4.3 Competitive advantage
2.4.5 Lean Production
3 Methodology
3.1 Research approach
3.1.1 Inductive vs. Deductive research
3.1.2 Qualitative vs. Quantitative
3.2 Research design
3.2.1 Types of Approaches
3.3 Data sources
3.4 Research strategy
3.5 Data collection method
3.6 Data collection instrument
3.6.1 Operationalization measurement of variables
3.6.2 Interview guide
3.6.3 Types of interviews
3.6.4 Interview characterizations
3.6.5 Pretesting
3.6.6 Sample
3.7 Data analysis method
3.8 Quality criteria
3.8.1 Content validity
3.8.2 Construct validity
3.8.3 External validity
3.8.4 Reliability
4 Empirical findings
4.1 Firm Performance
4.2 Corporate Social Responsibility
4.2.1 Philanthropic
4.2.2 Ethical
4.2.3 Legal
4.2.4 Economic
4.3 Supplementary theories
4.3.1 Creating shared value
4.3.2 Corporate image
4.3.3 Competitive advantage
4.3.4 Stakeholder theory
4.3.5 Lean production
5 Analysis
5.1 Corporate social responsibility
5.1.1 Philanthropic
5.1.2 Ethical
5.1.3 Legal
5.1.4 Economic
5.2 Creating shared value
5.3 Corporate image
5.4 Competitive advantage
5.5 Stakeholder theory
5.6 Lean production
5.7 Firm performance
6 Conclusion
6.1 Theoretical implications
6.2 Managerial implications
6.3 Limitations
7 Future research
8 References



