Factors of impulsive buying

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Table of contents

1 Introduction
1.1 Background
1.2 Problem Discussion
1.2.1 Theoretical research
1.2.2 Managerial research
1.2.3 Research Gap
1.3 Research question
1.4 Purpose
1.5 Delimitations
2 Literature Review
2.1 Impulsive buying
2.2 Online impulsive buying
2.3 Factors of impulsive buying
2.3.1 Nudging
2.3.2 Product placement
2.3.3 Up- and cross-selling
2.3.4 Hedonic buying behavior
2.4 Consumer behavior in grocery stores
2.5 Consumer behavior for online grocery shopping
2.6 User experience
2.7 Conceptual framework
3 Methodology
3.1 Research approach
3.1.1 Deductive
3.2 Research strategy
3.3 Research design
3.3.1 Multiple case study
3.4 Type of data
3.5 Research method
3.5.1 Semi-structured interviews
3.5.2 Expert interviews
3.6 Operationalisation
3.7 Sampling
3.7.1 Purposive sampling
3.8 Data analysis
3.9 Quality of research
3.9.1 Reliability
3.9.2 Validity
3.10 Ethical & Sustainable considerations
3.10.1 Ethical considerations
3.10.2 Sustainable considerations
3.11 Work process
4 Empirical Findings
4.1 The interviewed companies
4.1.1 Maxi ICA Stormarknad Västervik
4.1.2 Grocery store A
4.1.3 Grocery store B
4.1.4 ICA Supermarket Lindsdal
4.1.5 Media4you
4.2 Consumer behavior
4.2.1 Consumer behavior in grocery stores
4.2.2 Consumer behavior for online grocery shopping
4.3 E-commerce
4.3.1 Marketing strategies
4.3.2 Website structure & user experience
4.4 Impulse buying
4.4.1 Factors of impulse buying
5 Analysis
5.1 Consumer behavior
5.2 E-commerce
5.3 Impulse buying
5.3.1 Factors of impulse buying
6 Conclusion
6.1 Answer to research question
6.2 Implications & Recommendations
6.2.1 Recommendations of factors
6.3 Limitations
6.4 Suggestions for future research
7 List of references
8 Appendix
8.1 Appendix
8.1.1 Interview questions for table 1
8.1.2 Interview questions for table 2