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Table of contents
1 Introduction
1.1 Background
1.2 Overview of ecommerce in Nigeria
1.3 Problem Statement
1.4 Research Question and Objectives
2 Theoretical Framework
2.1 Background
2.2 Diffusion of Information Technology Innovations
2.3 Factors Affecting Diffusion of IT Innovations
2.4 Research Model
2.4.1 Ecommerce Adoption
2.4.2 Top Management Support
2.4.3 Organizational Competency
2.4.4 IT Capability
2.4.5 Innovation Characteristics
2.4.5.1 Perceived Benefits
2.4.5.2 Perceived Compatibility
2.4.5.3 Perceived Complexity
2.4.6 Market e-readiness
2.4.7 Supporting Industries e-readiness
2.4.8 Government e-readiness
3 Methodology
3.1 Research Method
3.2 Research Approach
3.3 Positivistic paradigm
3.4 Triangulation approach
3.5 Data collection and procedures
3.5.1 Questionnaire preparation
3.5.2 Survey questionnaires
3.5.3 Pre-Test and Pilot Test
3.5.4 Semi-structured interview
3.5.5 Document analysis
3.6 Population
3.7 Sample Population
3.8 Data Codification
3.9 Data Analysis
3.9.1 Discriminant Function Analysis
3.9.2 Independent Sample T-Test
4 Results
4.1 Statistical Analysis
4.2 Preliminary Discriminant Function Analysis
4.3 T-test of Mean Differences
5 Analysis
5.1 Top Management Support
5.2 IT Capability
5.3 Perceived Benefit
5.4 Perceived Compatibility
5.5 Perceived Complexity
5.6 Organizational Competence
5.7 Market e-readiness
5.8 Supporting Industries e-readiness
5.9 Government e-readiness
5.10 Rank of Ecommerce factors
6 Conclusion
7 End Discussion
7.1 Future Research
Appendix 1
References
