Social Exchange Theory

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Table of contents

1. Introduction
1.1 Background
1.2 Research problem
1.3 Research aim and questions
1.4 Thesis structure
2. Previous research 
2.1 Conceptualization of crowdsourcing
2.2 Crowdsourcing for environmental data collection
2.3 Role of technology
3. Theory 
3.1 Self-Determination Theory
3.2 Social Exchange Theory
3.3 Social Identity Theory
3.4 Theoretical framework
4. Methodology and methods 
4.1 Methodolog
4.2 Research design
4.2.1 Methods of data collection
4.2.2 Case and sampling
4.2.3 Interview topics
4.2.4 Methods of data analysis
4.3 Reliability and validity
5. Presentation of object of study 
5.1 Presentation of the company
5.2 Presentation of the project
5.3 Presentation of the respondents
6. Analysis 
6.1 Engagement Strategy
6.1.1 Channels of communication
6.1.2 Participation of the drone operators
6.2 Self-Determination theory
6.2.1 Intrinsic motivation
6.2.2 Extrinsic motivation
6.3 Social Exchange Theory
6.3.1 Costs of participation
6.3.2 Benefits of participation
6.4 Social Identity Theory
7. Discussion 
7.1 Initial motivations to participate
7.2 The process of participation
7.2.1 Clarity of instructions
7.2.2 Sense of communit
7.3 Benefits of participation
8. Conclusion 
8.1 Conclusion and implications
8.2 Limitations and future recommendations
References