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Table of contents
1 INTRODUCTION
Introduction
Background
Aim of the study
Hypothesis and research questions
1.4.1 Hypothesis
1.4.2 Research Questions
Methods and limitations
1.5.1 Sampling techniques
1.5.2 Analyses
1.5.3 Limitations
Outline of the study
2 PREVIOUS RESEARCH AND THEORETICAL FRAMEWORK
Previous research
2.1.1 Economy and happiness, The Easterlin Paradox
2.1.2 Wellbeing
2.1.3 Post-materialistic values
2.1.4 Wellbeing in South Africa
Theortical framework
2.2.1 Ecological Footprint
2.2.2 Problems that consumerism pose on human wellbeing
2.2.3 Immaterial factors for wellbeing
2.2.4 Traditional African lifestyle
3 RESULTS
Money
3.1.1 Equity
Work
Social relations
3.3.1 Sports and games
3.3.2 Observations from the rural area
Education
Environment
Religion
African traditions
3.7.1 General observation in the urban group
Future issues
Other wellbeing shaping factors
Experienced wellbeing
4 DISCUSSION
5 CONCLUSION
6 REFERENCES
7 APPENDIX
Questionary pilotstudy
Interview guide



