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Table of contents
Abstract
Acknowledgements
1. Introduction
1.1 Short Background Overview
1.2. Research Question
1.3 Problem Statement
1.4 Research Purpose
2. Theory
2.1 Definition of Terms
2.2 German Study
2.3 Relevant Factors
2.3.1 Stimulus
2.3.2 Impressions
2.3.3 Values
2.3.4 Social Pressure
2.4 System One and Two Thinking
2.5 Attitudes Towards Employment
2.5.1 Principles and Latitudes of Employment
2.6 Summary of Theory
3. Methodology
3.1 Research Design
3.1.1 Sampling
3.1.2 Operationalization
3.2 Data Collection Methods
3.2.1 Primary Data
3.2.1.1 Field Study
3.2.1.2 Pilot Studies
3.2.1.3 Expert Interviews
3.2.1.4 Company Interviews
3.2.2 Secondary Data
3.3 Data Analysis Method
3.4 Reliability and Validity
3.5 Limitations
4. Results
4.1 Field Study
4.2. Relevant Factors
4.2.1 Stimulus
4.2.2 Impressions
4.2.3 Values
4.2.4 Social Pressure
4.3 System One and System Two Thinking
4.4 Attitudes Towards Employment
4.4.1 Principles and Latitudes of Employment
5. Analysis
5.1. Discussion of Terms Applied
5.2 Field Study
5.3 Relevant Factors
5.3.1 Stimulus
5.3.2 Impressions
5.3.3 Values
5.3.4 Social Pressure
5.4 System One and Two Thinking
5.5 Attitudes Towards Employment
5.5.1 Principles and Latitudes of Employment
5.6 Summary of Analysis
6. Conclusion
6.1 Managerial Implications and Future Research
6.2 Limitations
References
