Catégorie : Marketing project topics

Consumer Perceived Ethicality (CPE)

Online Personalized Advertisements

Customer experience management

Customer satisfaction and service quality

Micro-segmentation vs. customer journey 

Brand and brand values

Online impulsive buying

The brand concept

Consumer hedonic judgement and behavior

Fashion Brand and Fashion Marketing Mix

Multi-domestic Market Concept

Traditional Marketing Vs. Green Marketing

Impact of Crises on Consumer Behaviour

Social Media Paid Advertising

How to capture place brand equity ?

Processes related to consumer behavior

Growing academic interest in public procurement of innovation

Environmental values, as a part of individual’s value system

Socio-economic role of trade marks

Brand management in SMEs

Marketing boards in developed countries