(Downloads - 0)
For more info about our services contact : help@bestpfe.com
Table of contents
Introduction
Background
Problem
1.3 Purpose
1.4 Research Question
1.5 Delimitations
Literature Review
2.1 Introduction to Literature Review
2.2 Method for Literature Review
2.3 Consumer Behaviour
2.3.1 Consumer Decision Making Process
2.3.2 Additional View
2.4 Impact of Crises on Consumer Behaviour
2.4.1 External Shocks
2.4.2 Consumer’s Reaction During Times of Crisis
2.4.3 Covid 19’s Impact on Consumer Behaviour
2.5 Consumer Behavior of Millennials
2.5.1 Millennials
2.5.2 Millennials Buying Behavior towards Fashion
2.6 Gap in Literature
Methodology & Method
3.1 Methodology
3.1.1 Research Paradigm
3.1.2 Research Approach
3.1.3 Research Design
3.2 Method
3.2.1 Primary Data
3.2.2 Sampling Approach
3.2.3 Semi-Structured Interviews
3.2.4 Interview Questions
3.3 Ethics
3.3.1 Anonymity and Confidentiality
3.3.2 Credibility
3.3.3 Transferability
3.3.4 Dependability
3.3.5 Confirmability
Findings
4.1 Change in Social Settings
4.1.1 Change in Needs
4.1.2 New Social Settings
4.1.3 Change in Satisfaction
4.2 Change in Requirements
4.2.1 Change in Needs
4.2.2 Brand Adoption
4.3 Behavioural Shift
4.3.1 Justifications
4.3.2 Seeking Information
4.3.3 Change in Purchase Frequency and Quantity
Analysis
5.1 Need Recognition
5.2 Search for Information
5.3 Pre-Purchase Evaluation of Alternatives
5.4 Purchase
5.5 Post-Consumption Evaluation
Conclusion
Discussion
7.1 Contributions
7.2 Practical Implications
7.3 Limitations
7.4 Future Research
References
