Third party logistics and the supply chain

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Brief history of the Company

Geodis Wilson came into being via the merging of Geodis overseas which was the freight forwarding department of Geodis with Wilson logistics which had its origin as shipping and trading company in Gothenburg, and was sold to Geodis group in 2007. Besides, Rohde and Liesenfeld (R&L) also Geodis’ strong strategic partner as far back as 2002 finally merged with Geodis group in 2008. The above summarizes the genesis of the name Geodis Wilson. Geodis Wilson is therefore administered by both the French and Swedish people. It has its representative offices in 56 countries and agents in the countries worldwide. Globally, it has 5,700 employees, and occupies the fifth position in the entire Europe per ranking, and the first position in Sweden.
Geodis occupies the first position amongst the freight forwarding logistics companies because of its various excellent performances. For effective operations and to be able to stay close to customers and to distinguish itself from its competitors Geodis Wilson decided to have 12 offices in Sweden. The freight forwarder has 330 employees with a turnover of 2.5 billion SEK, and a large market share of 70-90%. Geodis Wilson delivers 1600 containers per week, 4000 shipments per week, 1000 air freight per week, and is responsible for 25% of Sweden’s export and freight. It has many customers amongst viable companies like Tetra Laval, Allens, Electrolux and Volvo for years now, and this could be tied to its competency, efficiency, and constant improvement. Geodis Wilson is also present in Asia and plays important roles for all freight forwarders. For instance it has 12 offices in China, 800 employees, dedicated personnel in order to enhance its efficiency and satisfies the customers. The company moves with customers to which-ever location they have chosen i.e. the coast and west of China. “The company has qualified and dedicated personnel who help clients find solutions to their various prob-lems” (J. Axell, personal communication, 2011-7-27).

Company operations

Freight services are the core of Geodis Wilson’s businesses and this includes air, ocean, ground services, and sea-air combined services. The Company helps customers to take their cargos to any part of the world by air as it works with reliable partners and de-pends on international networks. Whenever customers’ goods are the types that re-quire short lead time and top priority such goods are quickly sent with the available flight.
Worldwide range of sea freight services is offered by Geodis Wilson Company for its clients. The complete range of container transport i.e. full container load (FLC) and less container load (LCL) is offered from Sweden to all major markets around the world based on global network. Road and rail transport services are offered by the company as well. Being that global cargo flows are not easy tasks especially because of prob-lems such as complexity, time consuming and risk associated with them, the company deems it necessary to put in place email services to enable control and transparency in the supply chain. See the E-mail Services below:
Freight Monitor: It is an online tool which makes tracking and tracing to be easy and efficient. Through freight monitor account it becomes possible to track all mailing or individual products; accessing and uploading various documents such as bills of landing and commercial invoices can be done.
Freight Planner: This is of course a web-based tool that shows information. With this all recent information about times, prices, electronics reservation confirmation, etc are displayed. It is also useful for logistics control whereby total logistics costs can be re-duced by booking only the most effective transports.
Customer Portal: This concerns online tools for customers and the employees in charge of this. Through Customer portal access can be gained into all the documents that concern both the company and its customers. Examples of such documents are assembly protocol, agreements, statements and contact details.
Integrated solutions: Integrated solutions for clients are developed via the combina-tion of shipping services, value-added services and email services. With these Geodis Wilson succeeds in making its customers to become more competitive.

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1 INTRODUCTION .
1.1 Background
1.2 Problem discussion
1.3 Purpose
1.4 Research questions
2 FRAME OF REFERENCE 
2.1 What is role?
2.2 Third party logistics and the supply chain
2.3 Logistics firms’ Supply Chain
2.4 The growth and types of logistics service providers
2.5 Actors, Resources and Activities (ARA) model / networks
2.6 Innovation and Value-added Services
2.7 Summary.
3 METHODOLOGY 
3.1 The meaning of research .
3.2 Research Approach .
3.3 Research Design.
3.4 Primary data
3.5 Secondary Data
3.6 Literatures Review
3.7 Method of sampling .
3.8 Validity and Reliability .
4 EMPIRICAL STUD
4.1 Geodis Wilson.
4.1.1 Brief history of the Company
4.2 Bring Group
4.3 United Parcel Service (UPS)
4.4 JETPAK GROUP .
4.5 KUEHNE + NAGEL
4.6 Unus International Company
4.7 Svensk Direktreklam (SDR)
5 ANALYSIS .
5.1 Classification of logistics companies
5.2 Selecting a third party logistics service provider
5.3 Network
5.4 Evolving role
5.5 Adding value for customers.
6 CONCLUSION 
List of references

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The Role of Logistics Service Providers in the Logistics Firms’ Supply Chain

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